July 2023 – SteerYourOwnWheel.com

Protected: Buyers are Liars

By: PJ

On: July 18, 2023

In: For Sales Pros

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Protected: Lingo and Terminology of Car Sales – What am I missing?

By: PJ

On: July 4, 2023

In: For Sales Pros

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Protected: Not New to the Game but New to a New Lot to You? – Learn How to be Strategically Mediocre and to Play Dumb. People will tell you Everything and Help you with Anything if they think you’re no Threat to them – Strategery!

By: PJ

On: July 4, 2023

In: For Sales Pros

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Protected: How to “Up” people on the Lot – More Thoughts…

By: PJ

On: July 4, 2023

In: For Sales Pros

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Protected: “No Days Off” is Real in any Sales Game – If you aren’t willing to be a Sales Pro on your days off and Work the Game away from the Lot, then Retail is your Game, not Sales

By: PJ

On: July 4, 2023

In: For Sales Pros

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Protected: The Payment Thumb Rule and How To use it to get Customers off the price of the Car, while ALSO building Trust with the Customer

By: PJ

On: July 4, 2023

In: For Sales Pros

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Protected: Move the Cars on the lot around often to show regular daily drivers-by (to work, etc.). If someone has been checking out a specific car for awhile, this might spark them to come in or call to ask about it. Movement creates Urgency, so do lots of it.

By: PJ

On: July 4, 2023

In: For Sales Pros

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Protected: Create a False Conflict, even a shouting match, between You and your Desk Managers to show your Buyers that you are on their side and that BOTH OF YOU are against the Managers (How to manufacture and Control the Bidding War)

By: PJ

On: July 4, 2023

In: For Sales Pros

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Protected: Always blame others for bad things, especially the Banks…everyone Hates the Banks, your customers will Love you for it.

By: PJ

On: July 4, 2023

In: For Sales Pros

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Protected: Use Small Talk to build Value in YOU with the Customer – People do Love talking about Themselves, no?

By: PJ

On: July 4, 2023

In: For Sales Pros

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